The concept
The design concept is based on the use of the current corporate identity and guidelines, but with the inclusion of unique illustrations of animals that reflect the nature of the campaign
The development of the landing page design for the IC Pulse campaign
"Pulse" - digital insurance
Pet insurance occupies a special place in the company's product portfolio.
To stimulate animal insurance subscriptions, the company launched the Raf-Raf campaign.
The partner coffee shops feature branded coffee cups with a QR code that leads to the landing page of the campaign. When subscribing, part of the cost is sent to animal welfare funds.
Tasks
To introduce the target audience to the Pulse Pet insurance;
To declare the brand as socially responsible;
Maintain brand awareness.
Decision
Adaptive
6 design layout resolutions have been implemented. This number of control points greatly simplifies the work at the frontend development stage.
Visibility
Ideologically link the subscription price with the price of coffee, illustrating the obvious cost of subscription through coffee.
Variability
A unique initial screen was implemented for each direction of advertising traffic, taking into account the user's request.