Launched five fully functional landing pages on a single platform
Development of a series of landing pages for Urban leasing
Urban Leasing is a fast-growing company from Vladivostok specializing in financing the full range of business assets — from cars to yachts and railcars.
The client approached us with a request to develop a high-converting landing page and a corporate visual style for the company.
Solution: we created a design concept and implemented it technically as a series of five landing pages on a single management system (1C‑Bitrix) using Vue.js.
Result: the client received not just a website, but a scalable system for attracting customers across different segments. Our collaboration is ongoing, and we are currently discussing the next stages of the project’s evolution.
Task
Urban Leasing is a company with a broad scope of operations. It plans to increase its activity in the digital space, develop personalized services and customer portals, and launch product-specific landing pages. To unlock this potential, the company needed its own platform to support multiple business lines — a solution that:
Reflects the essence of the client’s business
Appears reliable and attractive to diverse audiences: from B2B clients to private luxury
Enthusiasts, from owners of construction fleets to buyers of premium yachts
Increases the number of leads generated via the website
Enables rapid scaling of new digital projects
Can adapt to a fast-growing business
Solution
We understood that the solution had to be highly flexible. Instead of building five separate websites, we implemented a “one template — many landing pages” strategy:
Analyzed the target audience and identified key customer segments (businesses, private clients, niche segments)
Designed user flows at the prototyping stage that guide visitors toward the primary goal — submitting a request
During technical planning, we designed an architecture that allows content for all five landing pages to be managed from a single 1C‑Bitrix admin panel.
Design concept
The Morizo team developed a contemporary, clean, and at the same time visually striking design concept.
It brings together:
- Brand values: flexibility, a tailored approach to each client, versatility, professionalism, reliability, and performance
- A clear structure with a strong focus on benefits and terms
- Content, typography, and a color palette suited to a wide range of assets (from heavy trucks to yachts)
- An intuitive interface, fully responsive across all devices
The concept was approved by the client with virtually no revisions.
Technical solution
Based on the approved design, we implemented an efficient technical framework:
Frontend
We used the modern Vue.js framework to create an interactive, dynamic interface. Site interactions are smooth and fast, improving both user experience and conversion to leads.
Backend
As a robust content management system, we chose 1C‑Bitrix. We developed a universal template in which texts, images, and headlines can be easily customized for each of the five landing pages while preserving the overall structure and functionality.
A key benefit for the client is cost savings on future maintenance and development. Adding a sixth landing page is now a matter of days, not weeks.
Corporate identity
The Morizo team also worked with the client on brand identity and developed:
A modern, well-structured presentation template that allows employees to quickly prepare sales and commercial proposals
A concise business card design aligned with the overall visual style
As a result, the client received a cohesive, recognizable, and professional brand image.
Launch and future plans
Implemented a management system that makes content easy to update
Created an integrated visual style that builds trust in the company
Moved the project into the next phase of collaboration — developing user-facing services
Result
The client received not just a website, but a scalable system for attracting customers across different segments. The next phase focuses on enhancing and further refining the user experience.
Our solution is an investment in operational efficiency. We embedded principles that allow for rapid and cost-effective scaling of site functionality. For example, creating new landing pages has shifted from a multi-day development task to a set of simple actions that take just a couple of days. This enables the business to quickly test hypotheses and launch new initiatives without significant technical overhead.
The key outcome is the client’s strong positive feedback and the establishment of a long-term partnership.
“Design is the project’s special value. The concept was approved almost without revisions, which shows a deep understanding of our brand. The strict, modern style with bright accents works equally well for any asset — from trucks to premium vessels. Instead of a collection of unrelated websites, we received a unified platform on 1C‑Bitrix. Launching a new landing page now takes days instead of weeks, giving us a strategic advantage in how quickly we can enter new markets.”
M.G. Kostin, CEO